Vintage Annin Goodyear Flag Kit

Description

Vintage Annin Goodyear Flag Kit. This item was found at a three generation estate sale in Eau Claire WI. Everything listed on the box is present, and in excellent condition for its nearly 57 years of age. The box has minimal signs of wear, and the flag itself appears to hardly have been flown! The leaflet of flag etiquette is wrinkled but could certainly be ironed flat. The flag is cotton, and has a fabulous vintage tea stained appearance.
Below is the information on the promotion it was part of:
In spring 1963, the tire company Goodyear unfurled what Lee called “the first flag promotion that ever happened in this country and the largest one ever for Annin.” In ads on television, radio, and in Life magazine, Goodyear explained:“of the 46 million families in the united States, it’s estimated that only 10 percent own an American flag.... Goodyear, with the cooperation of the U.S. Flag Foundation, is making it convenient (and inexpensive) for you to own one... you may purchase it at Goodyear Service Stores and most Goodyear dealers for .57, complete with storage carton. This is our cost, plus handling. No purchase of other merchandise is required.”
https://www.annin.com/wp-content/uploads/2017/11/Annin_History_Book.pdf
Please email me with any questions